Last Friday, my friend and I went to the Franchise Expo held in the ground floor of the SMX in Mall of Asia. If you will attend the next expo, you will either pay 100 pesos for the entrance fee or get a free pass by just presenting your BPI card. It's sometimes easier to go there around lunch or after lunch because when you try to be there early, you might have to go through the long lines of the registration. Just like the past years, when you walk in, you will quickly see the booths for 7-Eleven, Max's and Goldilocks. They are often placed in the entrance area of the expo. But unlike last year, there are more bigger booths than those mini stalls. One more thing I noticed is that, there are more known brands or companies in the expo than those that are just starting to franchise. I was personally expecting to see more of the latter because as we all know, known companies or brands oftentimes have bigger investments needed than those that are small and just
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