Always Coca-Cola, Enjoy, Life tastes good, Make It Real, The Coke Side of Life
Coke Ko To, Mag Smile Sa Buhay, Mag Coke Araw Araw, Coke Mismo, 100 Taon Na Saya Sa Coke, and Sino Ang Napasaya Mo Today?
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Coca-Cola - Happy Flag Campaign
Denmark was proclaimed to be the happiest country in the world by the United Nations. The country and its people have the tradition in welcoming people from the airport with flags but unfortunately, not everyone brings one anymore. So Coca-Cola partnered with Denmark in spreading the happiness together by providing a flag in the airport.
It is indeed overwhelming/heart-warming to be welcomed in such way. Cute discovery. Great way to bring the traditional back.
It is indeed overwhelming/heart-warming to be welcomed in such way. Cute discovery. Great way to bring the traditional back.
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The Coca-Cola Friendship Machine
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Happiness Machine for Couples
Coca-Cola, as you've noticed create specific machines for their respective campaigns. For the above video, their campaign, based on my understanding was to encourage couples to show or prove their love for each other through their own simple ways. It could be a kiss, a tight hug or pure sweetness. This was for Valentines Day; a nice way to celebrate the occasion with Coca-Cola.
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Coca-Cola's Invisible Vending Machine
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Coca-Cola Singapore Recycled Happiness Machine
Global warming and non-biodegradable trash are just to of the many issues we face nowadays. Plastics are among the biggest problems of our environment and so, many companies, big or small, campaigned about recycling. Coca-Cola did their part too through this machine which they placed in a country that was said to have recycled only 11% of their plastics.
This is not the typical happiness machine but you will still see people smiling in this video. Probably because subconsciously, it feels great to do something good especially if it's for our environment. And to get a simple reward for a good deed done.
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Coke Hug Me Machine
Who would forget the Hug Me machine? This is a crazy but fun idea by Coke. This machine was placed in a campus to encourage the students to hug the machine in exchange for a free Coke because as Coca-Cola said it... "Because vending machines have feelings too."
Really crazy and funny if you look at it. But if you look at it in another perspective, this machine was not just for the free Coke. They wanted the students to embrace Coca-Cola as the brand of a soda drink they badly want to have; so bad that they don't care how ridiculously funny they look like in hugging a big red machine in the middle of their campus for a soft drink.
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If you haven't noticed, Coca-Cola no longer advertise their brand or product like they attract you to buy the product. They have passed that marketing stage already. What they are doing now is creating something to talk about... something to share... something to enjoy. They are no longer attracting customers, they are now retaining their customers by delivering the same quality of soda drink through creative ways possible. They are maintaining their branding and positioning by satisfying their customers through effective happiness campaigns; something not all companies can do.
Photo credits to the owner |
As I've said in my Facebook, Coca-Cola has the best marketing team ever! They are the dream company every marketer wants to be hired in. And if in a rare circumstance that a Coke marketing team or even just a Coke representative gets to read this, let me applause you for a job continuously done well. Kudos to you guys!
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